[$0 to $150k revenue] How I grew my coffee subscription business

I created Moustache Coffee Club as a passion project in summer 2013. Within 1.5 years, I’ve grown it to $150k+ in revenue. Because of this success, I actually created a platform for other entrepreneurs to create their subscription business (read about it here). I’ve received lots of inquiries by other subscription business founders – most of them asking about my data. So, in an effort to transparently help these entrepreneurs, I decided to disclose my internal data.

Moustache Coffee Club
Data: 2013-2014

Monthly Recurring Revenue (MRR)

Screen Shot 2015-02-15 at 7.38.26 PM

Month over Month (MoM) Growth Rate:

Screen Shot 2015-02-16 at 8.18.53 AM

Life Time Value (LTV) of a customer:

Screen Shot 2015-02-16 at 8.24.25 AM

Average Life Time Value (LTV):

For every customer I get, I expect to have received $7.46 in their first month and by month 12, they will have given me $65.83 in total revenue. This helps me to understand how much I can spend to acquire a new customer (CPA).

Screen Shot 2015-03-03 at 11.23.44 PM

I hope that helps answer some questions. Email sean@bishbashbox.com to request more data and I’ll update this post.

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  1. Grow your site using an affiliate program.
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  3. Automatically calculate the life time value of your customers
  4. Get volume discounts on postage
  5. Cut costs & increase appeal by getting custom made boxes & packaging
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